Although originally from Africa, for decades Brazil is the country with the largest coffee production in the world, so more than a third coffee in the world market comes from Brazil. This advantage was even higher for Brazil until Vietnam inclusion in the coffee production, which has grown over the past 20-30 years from zero production to the second place on the world’s largest coffee market list.

For years, Brazilian coffee has been valid for a coffee of “neutral taste” which means a solid body, a chocolate flavor, low acidity and walnut’s and almond’s aromas. As such, with a low price compared to coffee of the same quality (NY2 and NY2/3) from Central America and Africa, Brazilian coffee was the most used as a base  (filler) for most espresso and filter coffee blends. For the playfulness of the taste, this base was upgraded with coffee from Central America and Africa, and most espresso blends complemented the body and stability with different robusta beans.

With the advent of the World Specialty Coffee Association (SCA), as well as the maintenance of the first WBC in 2000., focus of all communes of people gathered around SCA who were concerned with quality and evaluation, was directed on CHARACTER of coffee, to its aromatic character and to distinctive taste dependent on origin, where the body, cream, pure taste were implied. For that reason, everyone went feverishly to seek aromatic coffee, fruit, floral and exotic aromas in Central America and Africa, so the Brazilian coffee is very unfairly neglected by coffee lovers gathered around the idea of SCA.

For years, we have been trying to call attention to the quality and rich and varied character of Brazilian coffee to both, foreign and domestic coffee lovers, but without significant respond until 2-3 years ago. Finally, Brazilian coffee become HIT in the world of SCA and today every serious cafeteria inevitably has some of the Brazilian single origin coffee in menu.

Brazilian farmers, as financially the most powerful coffee farmers in the world, have recognized the potential in specialty coffee and have started the development of plantation and processing so seriously just as expected from the world market leader.  The future will show what all Brazil can do, it’s our pleasure to enjoy it.